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This website states the following, "To new customers with your first delivery! Minimum 200 gallon heating oil purchase required." Our analyzers analyzed that the web site also stated " Service is available through our sister company First Call Heating and Cooling." The Website also stated " Discount Oil, proudly serving the Portland-Vancouver area, is committed to providing you with the very best service, from our friendly, knowledgeable staff to our topquality heating oil. Click here for our current prices! We offer Senior and new customer discounts and cash discounts. At Discount Oil, our name says it all!." The website's header had Portland as the most important search term. It was followed by Oil. Heating Oil, Discoiunt, and Vancouver which isn't as highly ranked as Portland. The next words they uses is WA. OR was also included and might not be understood by search engines.